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Step 5: How To Create AdGroups And Ads For Dynamic Campaign Creation?

This article will explain how to select your ad group structure when creating a Dynamic Search Campaign.

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If you haven't yet read the article 'How to create a Dynamic Search Campaign' you can do so HERE. The article explains the steps you need to take in order to create a dynamic search campaign in adCore. Creating adgroups is the fiftieth step.

To go back to the previous step of 'How to Create your Keywords' please click HERE

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To start setting up the ads and ad-groups click on the Campaign Builder icon (Campaign_Builder_Icon.png) in the Dynamic Search Campaign dashboard. 

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The Campaign Builder is home to the Keyword Creation, as well as the Ad Group and Ad Creation. Once you have completed the previous step of creating your keywords, it's time to structure your ad groups.

You will have created a Template name in the last step, when you created your keywords. Haven't done this yet? Click HERE to do it now.

If this is not your first campaign you can choose to use an existing template.  For more information on the difference between using an existing template and creating a new one, please read the article titled "The difference between 'Use existing' and 'Create new template' ". 

 

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You now need to give your ad-group names. Use the drop down menus to select the field you wish to use for your ad-group name. In the example above, we selected to call the ad-groups by category. Each category in the field will become an adgroup. Selecting more than one field  for the ad-group names means that a ad-group will be created for each of the combinations of the field (i.e. selecting to name your ad-groups by [brand] [category] means that you will get as many ad-groups as there are combinations) 

The next step is to select what you would like to automatically ad to the ad creating you will be writing below.

The ad you will be writing in a few minutes will have a few versions. The amount of versions depends on what you choose to automatically include. Each versions of the ad is triggered by a different length of keyword. For example, a long keyword (over 35 characters) triggers the versions titled 'ad for long keywords'.

You can choose to automatically include the DKI in your ad.

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Automatically adding the DKI in to the ad means that for a 'short keyword ad' the DKI will appear in the headline. In the 'long keyword ad'  the DKI drops down to description line one. If you choose to include the DKI in your ad automatically, set the default to the right of the check box.  

There are pros and cons to adding the DKI to the ad in this way. The pro is that it's already set up for you, there is no room for error. If you are not sure how to use DKIs we recommend using this method. The cons are that you lose some of the flexibility about where to put the term. They are set up for you in set locations and you can't move them (you can, however add ad many DKIs as you want manually by copying the code in to the text)

 

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*wondering what the code in the DKI default is? read more about dynamic functions HERE!

 

The next step is to deiced if you would like to include the price in the ad. If you would like to include the price just check the box called 'include  price'. 

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By checking the box, you are adding another version of 'description line 1' that includes the price. The price is a dynamic parameter and will be updated in the ad on the search engine advertising platform (for example, Google AdWords) automatically, whenever the price in the feed is updated. when the price is updated you will not lose any of the statistics attached to the ad.

The price will appear in the ad represented as parameter one {param1;} and will be added to the head line (in short keyword ads) or in description line 1 (in long keyword ads)

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To read more about the different ways to use the price in the ad and other dynamic parameters you can use click HERE.

The next section in creating ads is the menage trademark section.

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There is nothing for you to set here when you are first building a campaign. Once you are finished working on your campaign and 'ran it live' adCore will comeback with a list of terms that are protected by trademark. The different search engines have policies against advertising on such terms, unless the advertiser has the appropriate credentials. In the example above, we're advertising for a travel website. the website offers deals in different hotels, one of which is the Hilton hotel. Hilton is a protected term. If we were to try and advertise the term on one of the engines, such as AdWords, we would get a disapproved ad.  

 by listing the term in the managed trademark section adCore is letting you know that this term is protected. Also, adCore will prevent this term from showing up in the ad copy. Instead of an ad that says 'Stay At The Hilton Hotel' the ad will say 'Stay At The Hotel'. it might not be the best ad, but it won't get disapproved.

You can choose to replace the protected term with different language that's appropriate. In the example below we replaced the term Hilton with the term  'a luxury'. 

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This means that the word 'a luxury' will appear in the ad text instead of Hilton. The headline will read 'Stay In A Luxury Hotel' - which makes for a nice ad.  You can also choose not to replace the text, and let the ad run without the term. 

*once again, please note that this is something you will only need to address once the campaign was set to the search engine at least once.

The next step in creating ads and adgroups s to set the price settings. Simply adjust the price to the currency and visual preferences.  

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Almost finished! One last section to set, and you will have a complete campaign. 

The last section to set is the fields for the dynamic parameters. The first parameter is, by default, always the price. However you are free to set both parameters to whatever numeric field that you want. To read more about the dynamic parameters click HERE.  

 

 

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Congratulations! You have successfully created your ad group structure, and completed the fifth step in creating a Dynamic Search Campaign. 

To continue to the next step of targeting your campaign to a search engine click HERE

*Please note: If you run into errors while filtering your feed and can't find a solution in the Help Center, please write us a Ticket.

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