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What is a DKI?

DKI stands for Dynamic Keyword Insertion. This is a function that automatically places the keyword which was triggered by user directly into the ad text.

It is highly beneficial to use a DKI within your ad, as it ensures that your keyword within the ad text will appear in bold, increasing your chances for a good CTR and high Quality Score.

In cases where the keyword searched by the user exceeds the character limit, or has a Quality Score below 4, the DKI default you define will take its place. This guarantees that your ads will remain relevant regardless of the the user's search query.

DKI structure: {KeyWord:*default}

Sample DKI: {KeyWord:Hotels}

 

*default term of your choosing

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