adCore's new Reporting is now available to everyone.
The Reporting Dashboards can be found under the 'Reports' tab.
They should be the first options you see in the menu on the left hand side of adCore.
You will have 3 - 4 pre-set dashboards which will show you the most common things people look for on an Agency level, Client level, and Campaign level.
(If you do not have an Agency account, you will not be able to see the Agency level Dashboard.)
Let's review one of the more useful Dashboard - the Client Dashboard:
This dashboard will show you information that is relevant to one account or adCore 'client'. This tends to be an overall account review of all Campaigns. All Campaigns that are connected to adCore for this one account will show here, and you can quickly and easily view statistics relating to each campaign.
The Funnel report will help you identify problematic areas along the path of your campaigns. The Tiles (Performance Summary) show the top attributes you want to see at a glance. The Bar chart shows you which campaigns give you the best conversions. And the Grid (Campaigns Performance) shows you more details into each campaign.
Selecting a single, or multiple campaigns from the Campaign drop-down will filter all charts, or graphs to show only statistics from the selected campaigns.
Let's take a deeper look at each chart type:
The "Conversion Funnel" chart.
This chart shows you the path to your conversions. It will always show the number of impressions over the number of clicks, over the number of conversions, over the value of your conversions. This helps you understand where in the "funnel" you may be able to do better. Do you not have enough Impressions? Is your average CTR too low? This is the chart to help you figure it out!
Currently the chart shows statistics from the last 7 days. Note the bold '7d' at the top of the chart.
To change the time frame, select from the pre-defined times (1d = yesterday, 7d = seven days back, tm = this calendar month, 30d = thirty days back, 90d = ninety days back, and 1y = one year back) OR select 'cust.' to define a customized period of time.
The below Pie chart shows you what percentage each campaign contributes to the cost in the account.
Here we can see that the blue campaign uses the most cost.
If you hover over the blue slice, you will see the details of which campaign it is and the actual cost of the campaign for the selected time period (note the bold '90d' at the top of the chart).
It is easy to change the attribute that the pie chart is using. For example, instead of Cost, you want to see which campaigns convert the most. Simply click on the top right hand drop-down option and select the attribute you want (in this case Conversions):
Bar charts come in three sizes (S) = small, (M) = medium and (L) = large.
Below is a Large bar chart. (Large chart size takes up the full width of the reporting screen)
The chart above compares all campaigns to show which has the highest number of conversions. To change the attribute that the bar chart is referring to (from conversions to impressions, or any other attribute) select the top right hand drop-down and change to your desired attribute. The period for which the statistics are taken can be changed using the top left corner pre-set dates (currently it shows 30 days). Note that all campaigns are all listed across the X axis of the bar chart.
Should you want to go UP a level, and instead of viewing statistics about your campaigns, you want to view the statistics of the entire client, click the bottom right hand side on the 'Client' link in blue.
Area charts come in three sizes (S) = small, (M) = medium and (L) = large.
The chart above compares two different attributes trends. Currently it is showing Avg Position vs Conversion. If you hover over the lines of the graph, you will see the numeric value represented. To change the two attributes you are comparing, select the top right hand drop down.
Below is the adCore Benchmark report.
This chart compares two sets of statistics. The first column will show the attributes or topics that we want to compare, the second column, shows the statistics for the first selected dates, the last column shows the second set of statistics for the selected dates, and the third column shows the differences between the two.
Below we see a benchmark chart that compares Clicks, Impressions, CTR, CPA etc. for the last seven days, and compares those statistics to 7 days prior.
*Note the '0' value under the first 7day column, and the '-1' value under the previous 7 day column. The zero references that the period is current. The negative one value references that the period is adjacent to the original dates.
Example: Today is the January 30th. The graph below shows statistics for January 23-29 vs January 16-22.
To quickly change time periods, select from the pre-set time periods in the top left hand corner, or use the 'cust.' to select custom dates. Another option you have is to move back and forth between time relative time periods, by clicking to the right and left of the '0' or the '-1' options at the bottom of the graph.
If i select '0' vs '-2' the gap between the periods will increase. Example January 23-29 vs January 9-15 (the gap between the dates is 1 week)
Grid charts come in three sizes (S) = small, (M) = medium and (L) = large.
A 'Tile' chart