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What data should I use to create my XML feed?

When facing the decision of what data to extract from your website database in order to create your online campaigns, the most important question you should ask yourself is: "What kind of keywords/phrases will users type into a search bar in order to reach my site content?"

 

We recommend creating a short list of keywords that are unique to your site content and to group those keywords by types.

 

Only after grouping the search queries into types should you start to characterize the feed you wish to create.

Sites from similar industries usually have a lot in common with one another. Below you may find possible data to extract (grouped by industry) including feed characterization and possible campaigns that can be created.

 

Industry examples:

E-commerce Sites
Media Sites
Travel Sites
Real-Estate Sites
Classifieds Sites

Sample XML Template 

 

E-commerce Sites

 

Data Types:

Data type

Data Description

Data Examples

Brands

Products brands

Sony; Apple; IBM etc.

Families

Products family names

Vaio; Cybershot ; Coolpix etc.

Models

Products models

T10; BX550; A600 etc.

Articles

Products articles numbers

89120045; 44908011 etc.

Categories

Products categories

Laptops; LCD's; TV's etc.

Properties

Products properties

Megapixels; memory size; screen size etc.

 

Optional Fields:

Field name

Field Type

Criterion 1

Criterion 2

Criterion 3

Product Models

 

Models

Families

Brands

Product Articles

 

Articles

Families

Brands

Categories

 

Categories

 

 

Brands

 

Brands

 

 

Families

 

Families

Brands

 

Properties

 

Properties

Categories

 

 

 

Media Sites

Data Types:

Data type

Data Description

Data Examples

Titles

Books titles, DVD's titles, songs names

The Old Man and the Sea (books), Pirates of the Caribbean (movies), I Shot The Sheriff (songs) etc.

Creators

Books authors, movies, actors, singers etc.

Ernest Hemingway (books), Johnny Depp (movies), Bob Marley (songs) etc.

Articles

Books ISBN no. , DVD articles no. etc.

120089 (books), bx10020 (movies) etc.

Categories

Products categories

History (books), horror (movies), pop (music) etc.

Type

Products type

Book, Movie, DVD etc.

 

Optional Fields:

Field name

Field Type

Criterion 1

Criterion 2

Titles

 

Titles

Type

Creators

 

Creators

Type

Articles

 

Title

Type

Categories

 

Category

Type

 

Travel Sites

Data Types:

Data type

Data Description

Data Examples

Hotels

Hotels names

Long Island, Millennium etc.

Hotel Chains

Hotels networks

Hilton, Sheraton, Four Seasons etc.

Cities

Products family names

New York, Paris, Beijing etc.

Countries

Countries

USA, France, China etc.

Carriers

Flight carriers

TWA, Air France, KLM etc.

Products

Travel type or product

Holiday, Ski, Charter, cruise etc.

 

Optional Fields:

Field name

Field Type

Criterion 1

Criterion 2

Criterion 3

Criterion 4

Hotels

 

Hotels

Hotel Chains

Cities

Countries

Hotel Chains

 

Hotel Chains

Cities

Countries

 

Hotels Cities

 

Cities

Countries

 

 

Carriers

 

Carriers

 

 

 

Hotel Chains

 

Hotel Chains

 

 

 

Products

 

Products

Cities

Countries

 

 

Real-Estate Sites

Data Types:

Data type

Data Description

Data Examples

Streets

Street, Blvd

Sunset Blvd

Zip Codes

Zip code

90210

Cities

City

Beverly hills

Counties

County

Los Angeles, LA

Countries

Country/State

CA, California

Property Types

Property types

penthouse, Duplex

Sizes

Property sizes

2 br, ,2 bed, 2 bedroom

 

Optional Fields:

Field name

Field Type

Criterion 1

Criterion 2

Criterion 3

Criterion 4

Criterion 5

Streets

 

Streets

Cities

Counties

Countries

 

Zip Codes

 

Zip Codes

Cities

Counties

Countries

 

Properties + Cities

 

Property Types

Cities

Counties

Countries

 

Properties + Countries

 

Property Types

Countries

 

 

 

 

Classifieds Sites

Data Types:

Data type

Data Description

Data Examples

Job Titles

Position title

Programmer, Lecturer, Book keeper, Manager etc.

Categories

Field, Industry sector

Banking, Marketing, sales etc.

Diplomas

Certificate, Diploma

B.Sc, PhD

Skills

Personal skills

Java programmer, foreign language etc.

Companies

Company name

Google, Intel, Podium etc.

 

Optional Fields:

Field name

Field Type

Criterion 1

Criterion 2

Criterion 3

Criterion 4

Job Titles

 

Job Titles

Categories

 

 

Categories

 

Categories

 

 

 

Companies

 

Companies

 

 

 

Skills

 

Skills

 

 

 

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