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What does the Match button do?

The Match button allows you to select which Match types (Exact, Phrase, Modified Broad, and/or Broad) you wish to have the keywords in. 

How to use it:

Select what additional Match Types you wish to add to your keywords.

For example I would like to add  Phrase and Modified Broad to my keywords

match_001.png

After clicking Save I can see my results.

Here are the keywords in modified broad:

broad.png

And if I continue to scroll down I see the keywords in the original Broad match type as well as the Phrase match type. 

 

phrase.png

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