Bid Strategy

Bid strategy helps you to optimize your bidding to enhance your performance and reach your target goal at the account level. You are able to choose between Adcore's bid management and Google's bid strategies.

Under the Accounts tab, you can apply bid strategy at the accounts level.

Step 1:  make sure you are under the Account tab.

Step 2: Click on “Bid strategy type” & choose your goal type:

Option 1: Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-action (CPA) you set. Some conversions may cost more or less than your target.

Bid Algorithm: 

  • Google All: Apply Google's Target CPA bid strategy to all campaigns in the account (requires at least 15 conversions in the last 30 days).
  • Adcore: Apply Adcore's Target CPA bid strategy to all campaigns in the account (requires at least 10 conversions in the last 30 days).
  • Hybrid: Apply Adcore's Target CPA bid strategy for the campaigns that have less than 15 conversions in the last 30 days, and apply Google's Target CPA bid strategy for the campaigns that have more than 15 conversions in the last 30 days. This algorithm can work for search campaigns and can work with e-CPC bid strategy in Google Ads, or manual CPC).

Option 2: Target ROAS automatically sets bids to help get as much conversion value as possibleat the target return on ad spend (ROAS) you set.
Some conversions may have a higher or lower return than your target.

Option 3: Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget.

Option 4: Maximize Conversions automatically sets bids to help you get the most
conversions for your campaign while spending your budget.

Option 5: Maximize Conversion Value automatically sets bids to help you get the most
conversion value for your campaign while spending your budget.

 

* Override existing bidding strategies: Check this field if you'd like to override existing bidding strategies in Google Ads.

 

Step 3:  Click "Save".

 

To change the bid goal:

Click on “Bid Goal” & choose your goal type, and set the desired goal > click save.