How do I condition actions using a new manually added column? (EM)

This article will teach you how to apply actions using a manually added column in your feed

When trying to apply actions conditioned on a manually added column it is important to make sure that the manually added column is located left to the column on which the actions are applied. 

As a rule, new columns are added to the right of the feed. In order to change a column's location you need to click on Columns in the top toolbar >

Drag and drop to reorder the columns and click save for the changes to apply

Note: If you try to apply an action conditioned on another column and it does not work - try changing the columns placement in the feed.