---
title: Guide to Using ARIT (Advertiser Readiness Improvement Tool) for Website Compliance Optimization
description: Learn how to use ARIT (Advertiser Readiness Improvement Tool) to ensure your website meets compliance standards for Google Ads. Follow simple steps to optimize performance, security, and policies, reducing the risk of interruptions in your advertising campaigns.
---
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# Guide to Using ARIT (Advertiser Readiness Improvement Tool) for Website Compliance Optimization
## Using ARIT through the Media Blast platform is a simple process. Follow these steps to ensure your website meets the necessary compliance standards for Google Ads:
**Input Your Website Address in the "Create Account" Section of Media Blast**
When creating a new account in Media Blast, you will be prompted to input your website address. Ensure that the website URL begins with “https://” to guarantee accurate scanning and compliance validation.
**Action**: Enter the full URL of your website in the designated field.
Once submitted, ARIT automatically begins analyzing your site for compliance.
### **Review and Apply Recommendations** Open the emailed report and carefully review the findings.
#### **Key Actions:**
- Address all mandatory changes flagged in the "Must Meet" section: These are crucial for compliance and minimizing the risk of suspension.
- **Website Functionality and Performance:**
Ensure your website loads quickly, is mobile-friendly, and doesn't have broken links or inaccessible pages.
**Action**: Use tools such as Google PageSpeed Insights to verify and optimize these aspects.
- **Clear Policies and Information:**
Your website should have easily accessible and detailed return policies, refund policies, and contact information. These are often required for compliance with Google’s advertising policies.
**Action**: Double-check that all customer-facing policies are visible and complete.
- **Secure and Trustworthy Environment:**
Implement SSL certificates to ensure your website operates over HTTPS.
**Action**: Address any security vulnerabilities, such as outdated plugins or unsecured forms, highlighted in the report.
- **Content Quality:**
Ensure all claims on your website are accurate, supported by evidence, and compliant with advertising policies.
**Action**: Review content to remove exaggerated or misleading statements.
- **Avoid Prohibited Practices:**
Verify that your website doesn’t host or link to prohibited content, such as malware or illegal services.
**Action**: Use the ARIT report’s recommendations to clean up any questionable elements.
While following ARIT’s recommendations does not guarantee your account will never face suspension, adhering to as many "Must Meet" items as possible significantly enhances your chances of running uninterrupted campaigns. By integrating ARIT into the account creation process, Media Blast ensures your website is better prepared to meet compliance standards, reducing risks and setting the foundation for successful advertising.
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