Use the Feed Filter icon () to exclude or include rows of data from your feed.
To exclude rows use the 'Exclude' section in the Feed Filter.
Select from the drop down the feed category that is relevant. Place the values you wish to exclude in the value box to the right.
Values entered in the 'Exclude' section will be excluded from your campaign. No Keywords, Ad Groups, or Ads will be created based on the values entered.
*Note that you can add several values to exclude separated by a comma.
**If a comma appears within your field value, you can precede it with a backslash to indicate to adCore that the terms entered are a for a single value.
You have a product feed that includes travel destinations and deals. One of the feed fields you defined in the feed is the Brand name of the hotel. I wish to exclude hotel brands such as 'Sheraton' and 'Hilton' from this specific campign. This is how you would exclude those two brand names:
*Note there is no space between the two terms. Also, 'Sheraton' and 'Hilton' must be written exactly like this in the feed, with no words before or after for this to remove those items from the campaign.
**In case your fields are not so simple, you can use the regex option (under the '=' drop down) to search for certain patterns and instances of a term instead of exact match.
If you want to exclude all products that cost less than $10 from being advertised, you would select:
Example 3: If your feed has a value such as 'Printers, Scanners & Copiers' you would enter the value like so:
*Note the backslash in front of the comma, which let's adCore know this is not a delimiter but rather part of the name.