When do I use the 'Specific words' section in Exclude Keywords?

In the campaign builder of the Dynamic Search Campaign Creation there is section called 'Exclude Keywords' under there there are two options. Exclude 'Specific words' or 'Whole phrase'


Use the Specific words section whenever you would like to entirely exclude a word from your campaign, no matter what phrase it is attached to.

* Any term entered here will be excluded from your campaign entirely, even if attached to other terms.

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