What are URL Parameters?

URL Parameters are tracking codes that you can use to track your keywords, and ads in your own personal CRM, or other databases. To use a URL Parameter, append it to the end of your keyword landing page URLs.

You can use the following types of parameters:

  • Engine-specific dynamic parameters (such as Adwords Value Track or Bing dynamic parameters).

  • Static parameters that refer to your own marketing campaigns, product codes, or other internal tracking information that you want to add to the landing page.

  • Dynamically generated Parameters.


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