This article will explain how to map your feed for the purpose of creating a Dynamic Search Campaign.
If you haven't yet read the article 'How to create a Dynamic Search Campaign' you can do so HERE. The article explains the steps you need to take in order to create a dynamic search campaign in adCore. Mapping your feed is the second step.
To go back to the first step of 'How to Upload your Feed' please click HERE.
Now that you have uploaded your feed, the next step is to indicate to the system which fields from the feed you need in order to create your campaign. This is the purpose of the 'Feed Mapper' () - to define which fields are to be used. You MUST complete this step in order to continue with the creation process.
When you are setting up a brand new campaign, the feed mapper icon will be a light gray color. Only once this step has been completed will the next steps appear. When the icon turns dark grey, you know you have completed the step.
Click on the () icon to open up the Feed Mapper :
To complete the Feed Mapper follow these steps:
1) Name your Map:
At the very top of the Feed Mapper you will be asked to create a new Map template.
If you do not fill this in, the default name will be 'Map 1'. We highly recommend re-naming this to something meaningful (for example your feed name). Should you use the exact same feed again, you can easily select the map template that matches it.
*If this is not your first campaign, and you already have a map template that you wish to use, select the radio button to the left of 'Use existing' and select your map name from the list. For more information on the difference between using an existing template and creating a new one, please read the article titled "The difference between 'Use existing' and 'Create new template' ".
2) Select your Pre-Set Fields:
Select from the drop down on the left the appropriate field from your feed that corresponds to the destination URL, the Price, and the Currency. (If your feed does not have prices, or the currency, leave these blank). You should always have a destination URL per item in your feed.
Pre-set fields are fields from your feed that are going to be used for setting information "behind the scenes". There are three such fields: The Destination URL of your items, the Prices of your items, and the Currency of each item. adCore can then tie the destination URL, prices, and currencies to each keyword that you generate. For the full article on 'What should I set as the Pre-Set fields?' please click HERE.
3) (Optional step) Select your Advanced pre-set fields:
Select from the drop down on the left the appropriate field from your feed that correspond to the labels you see on the right. If you need to use multiple prices from your feed, this section can be useful (use the price_min/price_max to map the second and third price fields from your feed). Remember you are only mapping the fields you need for the Campaign creation. If you don't plan on using any of these, leave the fields blank.
4) Select your Dynamic Fields:
Select from each drop down the feed field you wish to use to create you keywords, ad groups, and ad copy text.
You have the option of re-naming the original feed field name to whatever you wish. For more information on "Meaningful field name" please click HERE.
5) Save your Feed Mapper!
Click on the 'Save and Preview' button when you wish to see the items in your feed in a table view. Using the 'Save and Preview' button will open up (in another view) the Feed Viewer. The Feed Viewer not only shows you all the items in your feed, but also can be used as a resource to help decide on how you want to Filter your feed, by showing you the number of unique values you have in each field you have mapped. You can open up the Feed Mapper at any time, and click the 'Save and Preview' to check what your feed looks like right now. For more information on the Feed Mapper click HERE.