What is a dynamic ad structure?

A dynamic ad structure automatically incorporates a DKI (Dynamic Keyword Insertion) into your ads. To use this option check off the 'Include DKI' option in the Campaign Builder. 


By selecting a dynamic ad structure, adCore will create several variations of your ads depending on the length of your keywords. By selecting 'Include DKI', you are ensuring that any keyword created by your campaign and placed in your ad is able to stand alone as either the headline or description line of your ad. 

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