What do the different colors represent on the heatmap Bid Manager dashboard?

The different colors of the heatmap (thermo-visual) dashboard represent the performance status of your campaign according to the goals you set to the right of the dashboard. Campaigns that appear in red are above the desired goal, while campaigns that appear in blue are below your target goal. Campaigns appearing in green are within your desired goal.

This dashboard allows you to review the performance of your campaigns during four different time periods, with each colored cell corresponding to the goal you set.

Color Legend:

  • Blue - Below Target

  • Light Blue - Slightly Below Target

  • Green - On Target

  • Yellow - Slightly Above Target

  • Orange - Above Target

  • Red - Highly Above Target 



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