The goal to the left of the heatmap dashboard represents the desired goal, with regards to either CPC, CPA, Multi CPA or ROI, at which you want your campaigns to perform. You should make sure to set your real goal for the campaign here, as this will influence the display of the heatmap dashboard.
To set up your goal, click on the icon edit , choose your goal type and set the amount of your goal
* Adjusting the goal in this section will not affect he actual performance of your campaigns. It is for the display purposes of the heatmap dashboard only.