What does the Bid Deviation bar do?

Setting your Bid Deviation to X% will make sure adCore does not touch keywords/placements that are already performing within ± X% of your goal.


  • You have set the CPA goal to $10

  • You set the Bid Deviation to 5%


$10.00 ± 5% gives you the following range:

$9.5 <------- $10 -------->$10.5

If the current keywords and placements are preforming within this range of a CPA, the algorithm will not change the bids.

*Note: It is recommended to have a min bid deviation of at least 5%. Keep in mind that if your keywords are preforming closely to your goals, it is better to let them be. (If it aint broke, don’t fix it)

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