What is the Ad Group Factor setting?

The Ad Group Factor allows you to either increase or decrease the CPC factor of an individual ad group in relation to your set goal (i.e. give it a factor). 


By adding a 2 next to ad group "Rolex" i.e. ("Rolex;2") this tells the algorithm to double the Goal for the ad-group called Rolex, as well as the Max CPC for this chosen ad group. The result is now ad group "Rolex" has a a Goal of $20 and a Max CPC capped at $2. 





*Note: Setting the factor to a decimal value (i.e. "0.5") will reduce the Goal and Max CPC accordingly (i.e. $5 and $0.75 respectively) 


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