Setting the CPA goal using the Optimization tools

When setting the CPA goal for the Bid Manager tools in adCore's Optimization tab, it is very important to set a realistic goal that can be reached. When deciding on your CPA, make sure to check any prior spend history for the campaign in question and use that data as a relevant starting point. You will notice that the Bid Manager tools will gradually begin to reach your desired goals as your campaigns accrue more data.

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