Keyword and Placement tips

The more relevant your keywords and placements are to your goals, the more easily you can reach your potential customers.

Choose your keywords carefully
Include specific keywords that directly relate to the specific theme of your ad group and landing page. For optimal ad visibility, include relevant keyword variations, along with singular and plural versions. If applicable, consider using colloquial terms, alternate spellings, synonyms, and product or serial numbers. A keyword generation tool can help generate lists of possible keywords.

Take advantage of keyword matching options
With some keywords, you'll get more ad impressions; with others, you'll get fewer impressions but potentially more clicks. By strategically using keyword matching options, you can reach the most appropriate prospects, potentially reduce your actual CPC or CPM, and increase your ROI. Use broad match to capture relevant traffic on variations of your keyword, such as longer queries, plurals, synonyms, or different spellings.

Use placement-targeted campaigns
Placements are locations on the Display Network where your ad can appear. With placement-targeting, you can choose individual spots on the Display Network to show your ads (called managed placements) or simply let your media channel's ad targeting display your ads on the website pages most relevant to your products and services (automatic placements). 

When using managed placements, you can do the following to make sure your ads are relevantly targeted to the right content on the right sites:

- Exclude placements if you don't want your ads to appear on them at all.

- Manage individual or default bids to adjust how competitive you want to be on certain placements.

- Add keywords and negative keywords to refine where your ads run.

- See URL-level details on the placements where your ads appear and quickly make data-driven decisions to improve your ad group's performance.

Choose your placements carefully
Include websites and other placements that are relevant to your products or services, and be sure to choose enough of them. The more relevant the placements you target, the better the chances your ad will show.

When using the Placement Tool to find and select websites, pay attention to the Ad Formats column in the list of available placements. If you run only certain kinds of formats -- for instance, image ads only, or text and video ads only -- make sure you select placements that run the kinds of formats you have to offer.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


  • Avatar

    great info thanks.

    Read More On this page

  • Avatar

    That would remixed, video producers and other creative people who on the "Upgrade SoundCloud Search" according to easily find CC-licensed material. A fine example of a prominent use of CC licenses on Soundcloud is the (unfortunately already past) remix competition of American research and education organization Smithsonian.

  • Avatar

    Why this donabe rice cooker is so special, while there are many other cheaper donabe pots available in the market. A bipolar performance artist was sent for mental evaluation Wednesday after his arrest for toting a rice cooker to the Boston Marathon finish line one year after the bombing.

    To be absolutely clear, not everyone needs a high-end rice cooker or a rice cooker when a pot will do. What really won us away with the Zojirushi was that it made perfect white rice and the best-tasting brown rice I’ve ever had, so if you eat rice all the time (like multiple times a week), it’s worth investing in. But if you only eat rice infrequently (and especially if you don’t cook brown rice) a $40 model will do 75% of the job—more than enough for most people. And if rice is a once-a-month kind of deal, your stove still does an excellent job, especially if you keep an eye on it. On rice itself

    In the early days of electric home rice cookers in Japan, the products were manufactured, marketed and purchased only within Japan. citation needed With the trend of Japanese cuisine spreading abroad, they were exported to Western countries. They were also exported to rice-consuming Asian countries, following decades of rapid economic growth and rising family incomes. Many products are now manufactured in China, South Korea, Malaysia and the Philippines. Even some rice cookers intended only for the Japanese domestic market are now manufactured outside Japan. citation needed

    Combine the macaroni, salt and 2 cups water in a rice cooker. Set the rice cooker on the standard white rice cycle and cook for 30 minutes, or until the cooking cycle is almost complete and most of the water is absorbed. Now simply pour the batter evenly into the pot and start the cooker. I use the same settings as when I make rice. On my rice cooker, the bread isn’t done after just one cycle, so I let it run twice, though this could vary based on your rice cooker. With mine, I have to allow the cooker to cool down for a few minutes in between cycles, as it won’t start again right away. Zojirushi 5-1/2-Cup (Uncooked) Micom Rice Cooker and Warmer Read Reviews $$ 4.6 Automatic reheating & keep-warm cycles keep rice fresh tasting up to 12 hours. salt & pepper

    Not all rice cookers are created equal. Although they may look similar, the Lotus Foods Rice Cooker and Vegetable Steamer has an inner cooking pot and steaming tray that are constructed completely of mirror finish stainless steel. Stainless steel is the healthiest choice for your rice cooking and steaming preparations. Non-stick finishes like Teflon and Silverstone scratch easily and may release little bits of inert plastic into the food when cooked, as well as toxic fumes over high heat.

    best rice cooker

  • Avatar

    This is the rice cooker that my parents bought for me when I went to college in the fall of 1989. It’s been with me ever since, through many roommates, girlfriends, and lonely spells as an eligible bachelor. And it’s been a reliable workhorse for my young family too, regularly serving up fresh, hot, perfectly cooked rice for all five of us.

    The best thing about this recipe for Mexican Rice that I’m sharing with you today is that I made it all in the rice cooker – at the same time. It is the easiest dish to put together ever! Pair it up with the chicken I cooked in the slow cooker for the tacos and I almost feel guilty about all the compliments I got at dinner last night – it was seriously one of the easiest dinners I’ve made in a while. All I had to really do when it came to dinner time is shred up the chicken and warm up the tortillas. Good stuff.

    With a rice cooker, the cook combines a predetermined amount of rice and water inside the rice cooker and turns the device on. The rice cooker heats the water-rice mixture until all the water has either evaporated or is absorbed by the rice. This works on the principle that the boiling water maintains a constant temperature (212 °F or 100 °C at sea-level). Once the temperature changes, the device shuts off or switches to warm to keep the rice ready to serve for up to several hours. A rice cooker makes it virtually impossible to end up with scorched rice on the bottom of the pan.

    Sanyo Rice Cookers Another brand from Japan, Sanyo cookers make judicious use of micro computer technology, resulting in heavy-duty machines that offer additional helpful features, such as LCD clocks in the control panel and a 24 hour preset to cook the rice while the rest of dinner is being prepared. Sanyo is famous for their technology in gadgets like cameras and computers, their expertise has been put to use to make some of the best Japanese cookers on the market.

    Instant Pot Ip-duo60

  • Avatar

    When we were in Ireland I really wanted to buy a double stroller because I knew we were going to have another baby but double strollers are so expensive! When our first child was born we spent the money to buy a new Baby Trend Expedition ELX Travel System Stroller set.

    itemId=phil-and-teds-navigator-double-buggy-black~priceRange=1~orderable=T~moreOptions=T~orderCount=~pdIms=53~call-to-order=~call-for-price=~hasOptions=F~isNew=F~bestseller=~name=Phil & Teds Navigator Double Buggy - Black~brand=Phil & Teds~rating=4~ratingCount=1~price=479.99~priceReg=644.99~priceSale=479.99~image=-baby/ itemId=stokke-crusi-double-stroller-black-melange~priceRange=1~orderable=T~moreOptions=T~orderCount=~pdIms=0~call-to-order=~call-for-price=~hasOptions=F~isNew=F~bestseller=~name=Stokke Crusi Double Stroller - Black Melange~brand=Stokke~rating=0~ratingCount=0~price=1549.99~priceReg=1549.99~priceSale=~image=-baby/ duo configuration (buying for use with 2 children of different ages) Baby Trend Sit "N Stand Ultra Double Stroller, Royale

    The Bottom Line - This is an excellent all terrain stroller for those with twins or close-aged siblings. The forever-air wheels provide a nice amount of cushioning without having to worry about getting punctures. It is one of the narrowest double strollers on the market and can be folded down and put-up very quickly and easily (see video below). If you don’t require an all-terrain double stroller, you should read my wife’s review of the cheaper non-GT version. Baby Jogger City Mini GT Double Stroller - Overview

    After reading more reviews, I decided to try one more - the Graco RoomFor2 Stand and Ride Stroller. I looked at the Joovy Caboose and several others and eventually decided on this one. had a sale and I snagged it for $103. ( And yes, when it arrived, my husband said, "How many strollers do we have now? Surely double stroller is actually a marginally much more challenging to steer than a normal stroller nevertheless, steering units includes of jumbo sized wheels and possess a special suspension technique ensuing in an mega snug journey. For more detailed information about these and dozens of other double strollers, traditional strollers, all-terrain strollers, and joggers , see our full Ratings and recommendations , and buying advice baby trend sit n stand double

  • Avatar

    bed/JQPf9nWzA0k| you have a car seat for your child but want to make sure it is installed properly in your vehicle? Recommended by child safety experts across the country since 2005, the Car Seat Poncho solves the problem of "How do I keep my baby safe and warm in the car seat?" Car seats save lives! Choosing the correct seat and installing it correctly are two of the most important things adults can do to keep the children in their lives safe. What’s the best convertible car seat? Sadly, it’s not that simple.

    Consumers can determine if their infant and toddler car seats are affected and order a replacement harness buckle using our online order form. While waiting for a replacement kit, it is safe to use the infant and toddler car seat. If the buckle becomes sticky or difficult to open, Graco recommends cleaning it by following the cleaning instructions as this will definitely make the buckle easier to use. Our car seats have been carefully engineered and rigorously crash tested to meet or exceed every safety standard set forth by the federal government.

    The recent trend is to keep children in a harnessed seat (as opposed to a booster seat) for as long as possible simply because it’s safer. You see, ten years ago, most convertible seats were rated only up to 40 lbs or so; in the last few years, they’ve become much taller and rate for higher weight so that young kids can stay harnessed longer. This is a good thing because the vast majority of parents have been putting their kids in booster seats far too early. Britax Pinnacle 90

    For a free car seat check, give our Children’s Medical Center certified child passenger safety technician a call at 214-456-2059. Are previously used car seats safe to use? Do I need to replace my car seat after being in a crash? Is it legal to have a car seat in the front seat of a vehicle when there is no back seat (i.e. for a single-cab pickup truck)? Colorado law stipulates that children under 1 year & under 20 lbs. must ride in the back seat; however, the safest practice is to keep children in the back seat until they turn 13. Car seat checks are conducted by National Child Passenger Safety Board certified technicians. Appointments can be made by calling Station 131 @ 614-471-0542. Please allow approximately 30 minutes per car seat. Most Popular Car Makes

  • Avatar

    If the downloads entail complex language then its easier to utilize the services of an transcriptionist to analyze in these types of terminology during the time of transcription. Study provides considerable expense for you to audio transcription services and yes it has to be considered even though outsourcing. Or no form of audio or perhaps video saving involves weighty features and then go with a transcriptionist acquainted with the involved accents as not necessarily you can now write out a good Irish or even Hawaiian accent.

    The particular honesty with the information is preserved . Steady process: The device regarding uploading dictations, and also getting completed records is actually configured to ensure little time is actually thrown away in searching for information. The employees may also track the documents at every phase in the work-in-progress. Features similar to preserving in addition increase the risk for means of looking up and also finding aged information quite simple .

  • Avatar

    Thank you for your info. I will share it for my friends.
    buying Facebook Followers
    buy Youtube Likes cheap

Powered by Zendesk