This article will explain how to change your attribution model in Google Ads from Adcore
It is possible to change your attribution model to 'Time Decay' from Click To Fix.
Switch the light blue, and click on the Click to Fix button.
All changes from Click to Fix will be transparent in the change history tab in Google Ads.
Why should you change your attribution model?
On the path to conversion, customers may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each ad interaction gets for your conversions.
Google Ads offers several attribution models:
Last click: Gives all credit for the conversion to the last-clicked ad and corresponding keyword.
First click: Gives all credit for the conversion to the first-clicked ad and corresponding keyword.
Linear: Distributes the credit for the conversion equally across all ad interactions on the path.
Time decay: Gives more credit to ad interactions that happened closer in time to the conversion. Credit is distributed using a 7-day half-life. In other words, an ad interaction 8 days before a conversion gets half as much credit as an ad interaction 1 day before a conversion.
Position-based: Gives 40% of credit to both the first and last ad interactions and corresponding keywords, with the remaining 20% spread out across the other ad interactions on the path.
Data-driven: Distributes credit for the conversion based on your past data for this conversion action. It's different from the other models, in that it uses your account's data to calculate the actual contribution of each interaction across the conversion path.