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What does the Efficiency section in the Overview tab mean?

This article will explain the Efficiency section in SEMdoc Overview dashboard

The Efficiency section is split into 3 sections 

1. Waste Ratio - showcases the "Yearly Waste" for:

  • Over Bidding - High CPA Keywords (higher by at least 10%)
  • Low Quality Score - We are paying more per click for Keywords with a quality score of under 5. 
  • Zero conversions - The cost of Keywords that are not converting for us.
  • Search Terms - The cost of Search Terms that are not converting for us.

2. Touch Ratio - Displays the conversions breakdown per campaign type. 

3. Stagnation Ratio - Make sure that you add new campaign, ads and Keywords to the account (if relevant). 

NOTE: You can modify the priority of each section according to its relevance to the account by clicking the settings icon. After adjusting priority, click "save" and the dashboard will re-calculate the data presented