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Precise Budget Strategy

This budget strategy will help you align your daily budget to your actual spend

All Adcore's Budget strategies are available from Accounts > Budget Strategy

The Precise strategy is suited for accounts who wish to have an accurate budget per campaign.

Reduce over budget - In case your daily budget is exceeding the last 7 days avg. spend, the algorithm might see fit to lower your daily budget.
This way your daily budget will be aligned with your actual spend. The algorithm is taking into account the Imp share loss, so the campaigns will not be harmed. 

Increase under budget - In case your daily budget isn't sufficient (based on your avg. last 7 day spend) and your campaigns are losing Imp share, the algorithm might see fit to increase your budget.
This way your daily budget will allow your campaigns to reach their full potential.