Product Feed Guidelines for Direct Upload (Content API) To Google Merchant

This article will show you the required fields and their guidelines in order to successfully upload your product feed by direct upload (content API)

Every product feed must follow the guidelines listed bellow in order to successfully export from Feeditor to Google Merchant using Direct Upload (content API):

Product object limitations

id

title

description

link

image_link -> imageLink

availability

price

condition

Required

The link property and setting in Tools > Business information > website should match, otherwise the ‘link’ property won't be uploaded.

shipping

Country [country] (Required)
ISO 3166 country code

Region [region](Optional)

Price [price] (Optional)

Country:Region:Price -> US::6.49 USD

additional_image_link -> 

additionalImageLinks

lifestyle_image_link ->

lifestyleImageLinks 

size -> sizes

product_type -> productTypes

promotion_id -> promotionIds

excluded_destination -> excludedDestinations

product_highlight -> productHighlights

included_destination -> includedDestinations

shopping_ads_excluded_country -> shoppingAdsExcludedCountries

?? displayAdsSimilarIds

?? adsLabels 

[string]: array of strings splitted by ‘>’

price -> price

sale_price -> salePrice

cost_of_goods_sold -> costOfGoodsSold

Example

15.00 USD

Syntax

  • Numeric
  • ISO 4217

product_height -> productHeight

product_length -> productLength 

product_width -> productWidth

Example

20 in

Syntax

Number + unit

Supported values

1-3000

  • Decimal values are supported

Supported units

  • cm
  • in

product_weight -> productWeight

Example

3.5 lb

Syntax

Number + unit

Supported values

0-2000

  • Decimal values are supported

Supported units

  • lb
  • oz
  • g
  • kg

shipping_weight -> shippingWeight

unit_pricing_measure -> unitPricingMeasure

unit_pricing_base_measure-> unitPricingBaseMeasure

shipping_length -> shippingLength

shipping_width -> shippingWidth

shipping_height -> shippingHeight

Example

20 in

Syntax

Number + unit

installment -> installment

Months [months] (Required)

Price [price] (Optional)

Months:Price -> :9.99 USD

loyalty_points -> loyaltyPoints

Example

Program A, 100, 1.5

Syntax

This attribute uses 3 sub-attributes:

  • Loyalty point value [points_​value] (Required)
    Number of points earned for the product
  • Loyalty points program name [name] (Optional)
    Name of the loyalty points program, 12 full-width characters or 24 roman characters
  • Ratio [ratio] (Optional)
    Number, the ratio of a point when converted to currency