---
title: What do the different alerts mean?
description: This article will go over the different alert types you might encounter when using Alerter
---
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# What do the different alerts mean?
## This article will go over the different alert types you might encounter when using Alerter
Alerter features a variety of alerts for different asset types. In the following table you can read a detailed explanation of the alerts -
| **Asset type** | **Alert** | **Explanation** |
| --- | --- | --- |
| Google Merchant Center | Account suspended | Your account has been suspended |
| Google Merchant Center | Disapproved items | Your account has X% disapproved items |
| Google Ads /Microsoft Ads | Daily spend drop by X% | Your account spend dropped by X% |
| Google Ads /Microsoft Ads | New user added | A new user was added to your account |
| Google Ads /Microsoft Ads | Disapproved ads | Your account has new disapproved ads |
| Google Ads /Microsoft Ads | Conversion rate drop | Your account's conversion rate has dropped by X% over the last X days |
| Google Ads /Microsoft Ads | Budget over/under spend | Your account's monthly budget pace is X% compared to your monthly budget goal |
| Google Ads /Microsoft Ads shopping campaign | Daily PMax spend drop by X% | Your account PMax campaigns spend dropped by X% |
| Microsoft Ads | Billing suspended / overdue | Your account billing is on hold |
| Facebook | Low quality ads | Your account has low quality ads |
| Product feed | Feed is down | Your product feed is down |
| Website | Website is down | Your domain is down |
| Website | SSL has expired | Your domain is insecure, the SSL certificate has expired |
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