---
title: What is the correct usage of Ad Params?
description: This is how you can use Ad Params when setting up your Ad
---

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# What is the correct usage of Ad Params?

## This is how you can use Ad Params when setting up your Ad

When building your campaign, check the box of Use ad params:

![](https://help.adcore.com/hs-fs/hubfs/image-png-Aug-24-2021-08-51-55-21-AM.png?width=579&name=image-png-Aug-24-2021-08-51-55-21-AM.png)

The value that can be defined as an ad param must be numerical or a combination of number and currency. Using ad params means that they will dynamically update in the ad, without creating a new one.

The correct format of ad params is **{param1: }**.

For example, we wish to use **Price** as ad param. Place it in the following way, with curly brackets:

![](https://help.adcore.com/hubfs/image-png-Aug-24-2021-09-33-00-45-AM.png)When including the Ad Param in the Ad itself, insert it in the following way of **{param1: }:**

**![](https://help.adcore.com/hubfs/image-png-Aug-24-2021-09-34-20-49-AM.png)**

**NOTE:** The wrong way of using ad params would be to include the {Price} as ad param and also as a dynamic value in your ad, such as: 

![](https://help.adcore.com/hs-fs/hubfs/image-png-Aug-24-2021-11-14-23-27-AM.png?width=547&name=image-png-Aug-24-2021-11-14-23-27-AM.png)

**FYI:** If you want to use params for **Microsoft bing**, you should write it this way\> 

**{param1}**, and not as described above \> **{param1: }**.

 

To learn more about ad params: [https://developers.google.com/adwords/scripts/docs/features/ad-params](https://developers.google.com/adwords/scripts/docs/features/ad-params)

Ad param formats: [https://developers.google.com/adwords/api/docs/reference/v201809/AdParamService.AdParam](https://developers.google.com/adwords/api/docs/reference/v201809/AdParamService.AdParam)

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