Which types of campaigns can I create?

This article will explain which types of campaigns you can create and how.

In the Campaigns tab click on Campaigns:

Then check the optional campaigns types (Smart Shopping/ DSA/ both of them):

Smart Shopping: Smart Shopping campaign combines Standard Google shopping and display remarketing campaigns based on your product feed. Your products will be promoted automatically on Google and its networks. A must have campaign for any merchant.

Smart site (DSA): Smart site (DSA) campaign is an easy way to attract customers searching on Google for your products. Ideal for any merchant as a basic, must have Google search campaign.


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